New Balance x Popcorn General Store 北京「247 期间限定潮流便利店」现场回顾

New Balance 为了推广其 247 鞋款,已先后在香港、上海、台北等地开设期间限定潮流便利店,而今回则与在三里屯新开幕的潮店 Popcorn General Store 合作,于北京三里屯打造「247 期间限定潮流便利店」。为隆重其事,247 品牌形象大使黄子韬以及女子组合 Super Girls 的成员 Heidi 李静仪亦有到场参与。场内将 New Balance 247 各个鞋款设计展示于雪柜外型的陈列架上,并设置货架、夹娃娃机、吧台等,打造成潮流便利店。「247 期间限定潮流便利店」展期至 4 月 25 日,有兴趣又在北京的朋友不妨到场参观!

「247 期间限定潮流便利店」
北京三里屯太古里南庭广场
开放时间:早上 10 时至晚上 10 时

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与此同时,于香港拥有多家分店的潮店 Popcorn General Store,亦于三里屯开设内地首家旗舰店。为隆重其事,Popcorn 邀请其代理品牌如美国街头品牌 CLSC、日本丹宁专家 FDMTL 之主理人飞抵北京参与开幕。店内将发售 New Balance、Vans、Supreme、RIPNDIP 等迎合年青人的潮流服饰,定必成为北京最新购物热点!

Popcorn General Store Beijing
北京三里屯太古里南区 1 层 S8-16/17

PhotographerRENEE/HYPEBEAST
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